Artificial intelligence (AI) has reshaped marketing, making strategies smarter and more data-driven to enhance customer targeting, personalization, and campaign success. By analyzing massive amounts of consumer data, AI tools uncover trends and preferences, enabling marketers to deliver customized content and offers instantly. AI-powered automation simplifies tasks like content creation, email campaigns, and social media management, boosting efficiency and minimizing errors (Russell, 2025).

 

AI-driven analytics also offer deeper insights into customer behavior and campaign results, helping businesses maximize their marketing budgets and improve ROI. In short, AI has revolutionized marketing, making it more accurate, adaptive, and efficient (Russell, 2025).