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References

TOP 32 Benefits of Automating Your Marketing Strategy with AI | M1-Project. (2025). M1-Project.com.               https://www.m1-project.com/blog/benefits-of-automating-marketing-with-ai

The Evolution of AI in Marketing: A Brief History. (2023, March 15). LMLM. https://lean-mean-learning-             machine.com/ai-in-marketing/evolution-of-ai-in-marketing/

Chiara. (2025, July 4). Artificial Intelligence in Marketing: History, Trends, and Future Developments |              Bitrock. Bitrock. https://bitrock.it/blog/artificial-intelligence-in-marketing-history-trends-and-f              future-developments.html

Harkness, L., Robinson, K., Stein, E., & Wu, W. (2023, December 5). How generative AI can boost                       consumer marketing | McKinsey. Mckinsey &                       

         Company. https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-       

         insights/how-generative-ai-can-boost-consumer-marketing

Russell, M. (2025, April 14). AI Will Shape the Future of Marketing - Professional & Executive     

         Development | Harvard DCE. Professional & Executive Development | Harvard DCE. 

          https://professional.dce.harvard.edu/blog/ai-will-shape-the-future-of-marketing/

Vigo, G. (n.d.). The Evolution of Artificial Intelligence Marketing and Personalization. Dynamic Yield.               https://www.dynamicyield.com/article/evolution-of-artificial-intelligence-marketing/

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